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  • Pam

Senior Start-Up Part 2

Hello everyone, welcome to Senior Start Up Part 2. All of us over the age of 50 can certainly realize our dream of having a business. Where do we start? How do we get it past a conception into a legitimate business?

The last blog-post we talking about branding and discovering your passion and mission. What knowledge have you accumulated that would allow you to give value to the world and get paid for it?

In this blog post we will get into the nitty gritty of what it takes and where to start. We have included at the end of the blog some resources. We have included a basic start up checklist and things we have found beneficial in starting our 3 businesses.

1. Will you have a website and dedicated email address for your business? There are so many choices out there and this can be the most daunting issue believing you have to know how to build a website. Before you can have a website, you need to get a domain or your website name. This can cost up to about 20.00 depending on how many years you want to purchase the domain name for. This is the first decision.

The sites where you can go to choose your domain name include a well-known brand called Go Daddy. We have several domains here. If you are going to try and DIY your own website you may want to try something “all in one” like Wix. Wix is a website builder basically for beginners. I have one of these and still learning! At Wix you can get your domain name and build your website all in the same place. It is kind of like a one stop shop for beginners.

In choosing a domain, this is the “address” to your blog or website your very own “.com” As you think of a name for your business, you will need to find a domain name that is not already been used by someone else. As you are thinking of your name you can search on any of the domain sites to search your name and see if it is available for a domain or website name or “URL”.

You don’t have to have a complete website. You can just have a blog. For example, if you do not need a lot of pages for a website and mainly want to write blog articles you can choose a blog site. Some sites that have a free blog are Squarespace, Go Daddy, Wix, Site 123, and Wordpress. Plenty to choose from with free packages.

You Tube is a great place to find video instructions on how to do many of these things. I like to call it You Tube University!

2. Will you have a Facebook Fan Page. This is a Facebook business page and very popular and easy to use. If you plan to do business you need to have a fan page created from your own Personal Page or Profile Page. Facebook does not like business conducted on your personal page. Stay tuned, in Part 4 we are going to show you how to set up your Facebook Fan Page.

3. Will you be selling things online? This needs to be considered when setting up a website to make sure you can accept payments there. Pay Pal, Stripe, and Amazon Pay are some examples of online payment solutions. You may need an E-Commerce store that can include a website so you may want to look at Shopify. I am sorry there is so much and it does take time to learn all of this. I wanted to do as much of it on my own as I could so I did spend a lot of time self-learning. You can “hire out” many of these services for reasonable prices and you can find them at places like, Fancy Hands and Zirtual are good places for beginners needs.

4. What Social Media Platforms will you be on? There is Facebook, Instagram, Tik Tok, LinkedIn, Pinterest, You Tube and one of the newest ones is Clubhouse where you are in a virtual hallway where you can enter different rooms and participate in several types of discussions. This platform is audio only. Choosing a Social Media Platform depends on who your customer is. Like me, in the older crowd, many of us still hang out in Facebook. Instagram is very popular and you may choose LinkedIn if you are looking to reach the professional crowd. Pinterest is one of the top 3 search engines with the majority of people that use it are middle-aged women with a moderate to higher income. You need to do your research on where your customers or your Avatar “hangs out.” How will you stand out?

5. Set up a business bank account. This makes it so much easier for Taxes. You don’t want to mix your business spending and earnings with a personal account. You may be funding your business for awhile with your own money but best to put it in your biz account and disperse it from there.

6. Legal Considerations: Will you choose an LLC or something more robust as an S Corp. Will you be a solopreneur or will you have a partner or employees? Each choice comes with different set of tax considerations so best get expert advice from an attorney or your accountant. What about Trademarking such as registering a logo. Getting the logo designed. (We will cover many of these creative types of things in our next post Part 3 so stay tuned.) What legal business agreements do you need?

7. How will you manage your business and track your “numbers.” A couple of ideas are Quick books, Quicken, Zero or Fresh Books. Do you have an accountant? How about a business plan? How about insurance, permits, or licenses? Will you have a plan to grow or "scale" your business? Do you have an "exit" strategy? Will you eventually sell your business or go public? What is your start-up budget? Will you be making charitable contributions, if so to where?

8. How will you manage your customers and collect email addresses? Why is getting emails important? When you give something of value away such as a checklist, a guide, video tutorial, a “how to” handout, or even a free consultation you ask for their email address in exchange for the valuable tool you are going to give them. This is your “Freebie” used to build your email list that you can go back to over and over again to share value and ask for more sales. These emails are important because you own them. If you were relying on just the people that like your Facebook page what happens if Facebook shuts down and you have no way of getting a hold of your customers? You lose them. That is what happens. No one can take away your email list but you have to have a way to store them and keep them organized.

This is what a CRM is used for. Customer Relation Management system. There are many out there such as Hubspot, KEAP, Pipedrive, and others. A CRM is where you collect your emails, send out messages as well as sales campaigns all from one place and they do all the tracking. We like to use an agency to manage our CRM and this is why. The cost is usually less expensive then being “on your own” the agency has several clients so their cost is down and they pass it along to you.

The agency we use is Agency 8 and they use the KEAP product. The other thing I like about having an agency is that I can get personalized teaching and training from people that I have gotten to know and are comfortable with. There are so much more extras you get such as general business trainings, how to use all the Social Media Platforms, how to market your business and much more. It was a “no brainer” for us. I will include their info in the resource section at the end of the post. TIP: Make sure your CRM is compatible with the website you are using so they integrate properly.

9. If you plan to do some online courses or have a membership business you may want to look at a platform for a website with something like Kajabi, Thinkific, and Teachable. Speaking of learning, what will you need to learn or delegate to get your business going?

10. With all the things going on in the world and doing so much “virtual” what about a zoom or WebEx account? These are both platforms where you can be online and get to see and hear people online and can interact and also share your computer screen for everyone to see.

11. Wil you have a dedicated phone number? What about an “800” number? We use Grasshopper for our virtual phone number that forwards to our cell phones.

12. Last but not least how about a professional “head shot” Time to start taking pictures and we will talk more about that in Part 4.

We have covered a lot of ground in this section. Each item could be an entire blog post and that very may well be in the future! Right now, I just wanted everyone to get a taste of some of the things that will go into making a decision to start a business. Big or small, all of these things need to be considered.

Here are the resources I promised. Also, a sneak peak into Part 3 where we discover an easy and “free” way to create beautiful marketing posts and even take a crack at your logo! As a woman who likes to be creative these next two parts are my favorite!!

CabinCreekPrintableChecklistSmall Busine
Download • 80KB

Agency 8 Marketing Agency

Sandy Botkin Resources CPA and Tax Attorney worked for IRS

SBA-Start-Up Business Plan Templates

Answer the Public-Ask Questions to Get Marketing Ideas for Your Business

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